Army Ad

Truth: Many young people can’t envision themselves living an ordinary 9-5 lifestyle.

Order of storyboard images:

The protagonist is sound asleep in a cluttered room. Snacks, clothes, and clutter surround them.
Without waking up, the protagonist gets out of bed and begins wandering.
The protagonist sleepwalks to the kitchen, where they make a weird snack like cereal in a burger bun.
The protagonist wanders over to a plant and begins to water it with milk.
The protagonist is now outside, sleepwalking in slippers and pajamas, oblivious to their surroundings.
The protagonist has brought soy sauce outside and it watering the neighbours plants with it.
Cut to a photo of the alarm clock ringing at 7 a.m., back in their messy bedroom.
Back on the street, it’s daylight. The protagonist wakes up suddenly, realising it’s 2 pm.
They look frustrated, rubbing their eyes.
A close-up of the protagonist’s face as they seem to think, “This isn’t working.”
The protagonist is back in bed, waking up again, but this time they’re wearing a more ready for action outfit, like plain athletic clothes, suggesting that tomorrow they will be ready for a new purpose in the army while they sleepwalk, rather than doing pointless things.

Script

CLIENT: THE ARMY
DURATION: 30 SECONDS
TITLE: A NEW PURPOSE

Sound: Gentle snoring, faint ticking of a clock.

VOICEOVER (calm):
A cluttered room. A restless mind, even in sleep.

Sound: Shuffling footsteps, clothes rustling.

VOICEOVER (curious, slightly amused):
They rise, unaware. Wandering through the night, cereal on bread, milk for the plants, soy sauce for the neighbor’s garden.

Sound: Alarm clock ringing loudly.

VOICEOVER (soft chuckle, then thoughtful):
Seven a.m. Another morning missed. Another school day slipped away.

Sound: Quiet street sounds, then a sudden inhale as they wake up.

VOICEOVER (encouraging):
But some people aren’t made for 9-to-5. They’re dreamers. Doers. Meant for more.

VOICEOVER (resolute):
Tomorrow, they’ll wake up ready. Ready to turn wandering into purpose.

VOICEOVER/tagline (strong, motivational):
Find your purpose in the army.